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Kraft Heinz Faces Language Blunder with Mayochup in Canada

2/24/2026

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Story summary
  • Kraft Heinz acknowledges an unfortunate translation of Mayochup in Canada, where the name translates to 'shit face' in some Cree dialects.
  • Arden Ogg of the Cree Literacy Network says this translation will be memorable for Cree speakers reclaiming their language.
  • Kraft Heinz spokesman Michael Mullen says consumers should enjoy the product without concern.
  • Mayochup, popular in the United States via a viral campaign, has arrived in Canada.