Atlanta Braves Launch BravesVision: A New Era in Local Broadcasting

The Atlanta Braves have announced the launch of BravesVision, a new in-house television network that will serve as the official local broadcast home for the team starting with the 2026 MLB season. This initiative comes after the Braves terminated their previous agreement with FanDuel Sports Network, which failed to make scheduled rights payments. BravesVision will produce over 140 regular-season games, along with extensive pre-game and post-game programming, and aims to enhance the viewing experience for fans across a six-state territory, including Georgia, Alabama, Tennessee, South Carolina, North Carolina, and parts of Florida.

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BravesVision marks a significant shift in how the Braves manage their broadcasts. The team will oversee all aspects of production, sales, marketing, and distribution, moving away from reliance on external networks. Braves President and CEO Derek Schiller emphasized that this control allows the organization to present Braves baseball in innovative ways, reminiscent of the days when games aired on TBS. The Braves are currently finalizing distribution agreements with cable, satellite, and streaming providers, including Comcast, Charter, and DirecTV, as well as virtual platforms like YouTube TV and Hulu.

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BravesVision will also be available through MLB's streaming platform, Braves. TV, allowing fans to watch all regular-season, non-nationally exclusive games without blackouts. This direct-to-consumer model aims to eliminate the frustrations associated with traditional broadcasting, providing a more accessible viewing experience. Fans outside the Braves' market will still have access to games through MLB.tv subscriptions.

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In addition to BravesVision, the Braves will continue their partnership with Gray Media to simulcast select games over-the-air for free across Atlanta and the Southeast. This partnership will also include 15 spring training games, expanding the Braves' reach to 26 markets in the region.

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The establishment of BravesVision is expected to have significant financial implications for the Braves. By controlling their media rights, the team can capture the full value of local broadcast revenues without being subject to Major League Baseball's revenue-sharing requirements. This financial autonomy may enable the Braves to invest more in player acquisitions and enhance their competitive standing in the league.

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While the Braves are moving forward with BravesVision, there are ongoing discussions about potentially collaborating with other local teams, such as the NBA's Atlanta Hawks and Memphis Grizzlies, and the NHL's Nashville Predators, to create a multi-team regional sports network. However, these plans remain uncertain as the Hawks are reportedly exploring separate agreements with Gray Media.

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The launch of BravesVision represents a pivotal moment for the Atlanta Braves as they take control of their broadcasting future. With a focus on direct-to-consumer access and enhanced storytelling capabilities, the Braves aim to strengthen their connection with fans while navigating the evolving landscape of sports broadcasting. As the 2026 season approaches, further details on distribution and pricing for BravesVision are expected to be announced, promising an engaging new era for Braves fans.

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