Back to today’s briefing

Story perspectives

Luxury Resale Market Surges to $59 Billion, Confusing Brands

2/24/2026

44 3 Full Breakdown

Summary

Story summary

The luxury resale market reached about 50 billion euros ($59 billion) last year, according to Bain & Co., signaling a critical juncture.
It is expanding more rapidly than the primary luxury market.
It now matches the sales volume of luxury brands' off-price outlets, their third-largest sales channel.
Many luxury companies are uncertain how to navigate the shift toward secondhand goods.

1 of 1

Story summary

The luxury resale market reached about 50 billion euros ($59 billion) last year, according to Bain & Co., signaling a critical juncture.
It is expanding more rapidly than the primary luxury market.
It now matches the sales volume of luxury brands' off-price outlets, their third-largest sales channel.
Many luxury companies are uncertain how to navigate the shift toward secondhand goods.