Back to today’s briefing

Story perspectives

LEGO's 'Smart Play' Bricks: High Price, Mixed Reviews

2/24/2026

30 2 Full Breakdown

Summary

Story summary

The LEGO Group's new 'Smart Play' bricks, introduced at CES, face skepticism over high prices and sound quality.
Priced around $70, these electronic bricks light up and emit sounds, but the audio often disappoints.
Early Star Wars Smart Play sets deliver generic sounds and indistinct voices, with R2-D2's effects praised.
Cheaper compatible sets exist but lack essential bricks for full interaction, driving total costs above $160.

1 of 1

Story summary

The LEGO Group's new 'Smart Play' bricks, introduced at CES, face skepticism over high prices and sound quality.
Priced around $70, these electronic bricks light up and emit sounds, but the audio often disappoints.
Early Star Wars Smart Play sets deliver generic sounds and indistinct voices, with R2-D2's effects praised.
Cheaper compatible sets exist but lack essential bricks for full interaction, driving total costs above $160.