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Upcoming TV Premieres: March Highlights

2/25/2026, 1:04:47 AM

New Series Launches

March 2023 brings a variety of new television series, showcasing diverse narratives and genres. Among the notable premieres is Bait, which debuts on March 25 on Amazon Prime Video. This series features Riz Ahmed, who not only stars as the lead character Shah Latif but also serves as the writer. The plot revolves around Latif, a struggling actor who receives an audition for the iconic role of James Bond. As news of his audition leaks, Latif's life spirals into chaos due to the overwhelming expectations from his large Anglo-Pakistani family. Ahmed describes the series as exploring the tension between public personas and private realities, likening Latif's journey to a thrilling chase sequence.

Another anticipated series is Something Very Bad is Going to Happen, premiering on March 26 on Netflix. Produced by the Duffer Brothers, known for their work on Stranger Things, this show stars Camila Morrone as Rachel, a bride facing ominous signs leading up to her wedding. The narrative unfolds during the week before her marriage to Nicky, portrayed by Adam DiMarco. The creator, Haley Z Boston, has indicated that the series blends character-driven storytelling with elements of horror, drawing comparisons to classic films like Carrie and Rosemary's Baby.

Why It Matters

These new series reflect a growing trend in television that emphasizes character complexity and genre-blending narratives. Bait and Something Very Bad is Going to Happen both tackle themes of identity, societal expectations, and personal fears, resonating with contemporary audiences. The involvement of established creators and actors like Ahmed and the Duffer Brothers suggests a commitment to quality storytelling that could attract significant viewership.

Official Statements & Responses

Riz Ahmed has articulated his vision for Bait, emphasizing that the series is not merely about the James Bond character but rather focuses on the protagonist's internal struggles and the disparity between his public and private selves. Meanwhile, Haley Z Boston has expressed her intent to create a relatable narrative in Something Very Bad is Going to Happen, highlighting the universal fear of marrying the wrong person.

Verbatim Quotes

  • “It's almost like his life starts to resemble the spy thriller that he's auditioning for,” — Riz Ahmed, Actor and Writer
  • “My natural approach is from a place of character and dialogue and humour and then infusing that with unsettling horror,” — Haley Z Boston, Creator

Conclusion

As March unfolds, viewers can look forward to these intriguing new series that promise to deliver engaging stories and thought-provoking themes. With their unique premises and strong creative teams, Bait and Something Very Bad is Going to Happen are set to make a significant impact in the television landscape.