Story perspectives

AI Tool Transforms Live Sports Video Creation for Broadcasters

2/25/2026

Summary

Story summary

AWS Elemental Inference is an AI-enabled tool that helps broadcasters create videos for mobile and social media.
It reduces turnaround for live footage from up to an hour to under 15 minutes.
The service automates video cropping and clip generation to enable rapid responses to viral moments.
Initial customers include NBCUniversal and Fox Corp.
The technology aims to enhance storytelling with smooth camera movement and mobile-friendly content for live sports.

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Story summary

AWS Elemental Inference is an AI-enabled tool that helps broadcasters create videos for mobile and social media.
It reduces turnaround for live footage from up to an hour to under 15 minutes.
The service automates video cropping and clip generation to enable rapid responses to viral moments.
Initial customers include NBCUniversal and Fox Corp.
The technology aims to enhance storytelling with smooth camera movement and mobile-friendly content for live sports.