Story perspectives

Durant's Adidas Jibe Ignites Controversy at All-Star Weekend

2/25/2026

Summary

Story summary

Kevin Durant sparked backlash by questioning Adidas during the NBA All-Star Weekend.
Durant asked, "Who the f—k wears Adidas?" in a chat with social media influencer Kpreme.
Adidas designer Jalal Enayah responded by sharing a screenshot of Durant praising Adidas shoes.
Durant downplayed the remarks as jokes, saying, "Awww… Keep working youngster. It was just jokes."
The exchange underscores the Adidas-Durant rivalry, despite his Nike partnership with a lifetime deal.

History

Historical Context

Adidas has faced ongoing scrutiny for labor practices in factories, particularly in Indonesia, where workers earned as little as $1.25 per day. In 2013, the company was criticized for subcontracting to suppliers with poor labor records. This backdrop of ethical concerns contrasts with the competitive rivalry between Adidas and Nike, highlighted by Kevin Durant's comments during the NBA All-Star Weekend, reflecting athletes' complex relationships with brands.

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Story summary

Kevin Durant sparked backlash by questioning Adidas during the NBA All-Star Weekend.
Durant asked, "Who the f—k wears Adidas?" in a chat with social media influencer Kpreme.
Adidas designer Jalal Enayah responded by sharing a screenshot of Durant praising Adidas shoes.
Durant downplayed the remarks as jokes, saying, "Awww… Keep working youngster. It was just jokes."
The exchange underscores the Adidas-Durant rivalry, despite his Nike partnership with a lifetime deal.

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