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Calvin Klein's ’90s Denim Campaign Stars Jung Kook

2/25/2026

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Story summary
  • Calvin Klein launched its Spring 2026 denim campaign featuring Jung Kook of BTS, directed by Mert Alas.
  • The campaign highlights ’90s-inspired denim cuts, including baggy and straight fits.
  • A promotional video shows Jung Kook dancing in a New York City record store, with Rosie Perez as the owner.
  • The campaign debuted globally on February 24, 2026, aligning with Jung Kook's upcoming album and BTS's world tour.