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Damson Idris Named Formula 1 Global Brand Ambassador

2/25/2026

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Story summary
  • Damson Idris, star of F1 The Movie, has been named Formula 1 Global Brand Ambassador.
  • F1 The Movie grossed over $630 million.
  • Formula 1 President Stefano Domenicali expressed excitement about Idris's involvement and its potential to reach new audiences.
  • Idris said the role reflects his respect for Formula 1's culture and precision.
  • The sport has a global fan base of over 827 million, with growth among younger and female audiences.