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LoanTERRA Fuels Solar Growth Amid Tax Credit Declines

2/25/2026

Summary

Story summary

LoanTERRA, a Seattle startup, aims to support solar installations amid declining federal tax credits.
Bill Paulen, founder of LoanTERRA, says the company partners with credit unions and banks to offer solar financing.
LoanTERRA's rates are higher than competitors with dealer fees, while loans target smaller amounts.
Experts project 7% annual growth in solar energy from 2027 to 2030.
Paulen emphasizes clean energy advocacy aligns with his beliefs and LoanTERRA's goals.

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Story summary

LoanTERRA, a Seattle startup, aims to support solar installations amid declining federal tax credits.
Bill Paulen, founder of LoanTERRA, says the company partners with credit unions and banks to offer solar financing.
LoanTERRA's rates are higher than competitors with dealer fees, while loans target smaller amounts.
Experts project 7% annual growth in solar energy from 2027 to 2030.
Paulen emphasizes clean energy advocacy aligns with his beliefs and LoanTERRA's goals.