Story perspectives
MS NOW President Kutler Boosts Ratings Amid Personal Triumph
2/25/2026
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Story summary
- Rebecca Kutler, president of MS NOW, the network formerly MSNBC, signals a leadership change.
- Since the rebranding, MS NOW's average daily audience has risen 25%, and prime-time viewership has increased 27%.
- Kutler moved Jen Psaki to a key time slot, boosting ratings.
- Kutler has completed chemotherapy.
- Her leadership has drawn praise for resilience and adaptability.
