Story perspectives

Dirty Soda Trend Sweeps U.S. Amid Youth's Drink Shift

2/25/2026

Summary

Story summary

Dirty soda originated in Utah and is gaining popularity across the United States, driven by social media.
The drink is customizable, blending traditional sodas with flavored syrups, fruit purées, and cream.
FiiZ Drinks and Swig are expanding beyond their Utah roots, with FiiZ opening its first East Coast location in Connecticut.
The trend appeals to younger consumers seeking visually appealing, non-alcoholic beverages as alcohol use declines among youth.

1 of 1

Story summary

Dirty soda originated in Utah and is gaining popularity across the United States, driven by social media.
The drink is customizable, blending traditional sodas with flavored syrups, fruit purées, and cream.
FiiZ Drinks and Swig are expanding beyond their Utah roots, with FiiZ opening its first East Coast location in Connecticut.
The trend appeals to younger consumers seeking visually appealing, non-alcoholic beverages as alcohol use declines among youth.