Story perspectives

Football Dominates Sports; Serie A Must Revive Appeal

2/25/2026

Summary

Story summary

Tony Pastor, CEO of Goalhanger, told the Financial Times Business of Football Summit that football dominates global sports, overshadowing rugby and cricket.
Pastor emphasized that sports competitions must adapt to reach audiences.
Pastor noted Serie A has lost appeal and urged revival to attract viewers.
Pastor cited the challenge of gaining attention without owning rights, noting that Rest Is Football and New Heights thrive without traditional rights.

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Story summary

Tony Pastor, CEO of Goalhanger, told the Financial Times Business of Football Summit that football dominates global sports, overshadowing rugby and cricket.
Pastor emphasized that sports competitions must adapt to reach audiences.
Pastor noted Serie A has lost appeal and urged revival to attract viewers.
Pastor cited the challenge of gaining attention without owning rights, noting that Rest Is Football and New Heights thrive without traditional rights.