Story perspectives

Richard Liu Launches Affordable Yachts for Everyday Consumers

2/25/2026

Summary

Story summary

Richard Liu, founder of JD.com, launched Sea Expandary to develop China's yacht industry and make yachts affordable for everyday consumers.
The project includes a strategic agreement with Shenzhen and Zhuhai to establish a yacht base, backed by 5 billion yuan for research, manufacturing, and sales services.
Liu targets yachts priced at 100,000 yuan (US$14,502) to reach ordinary consumers, as more than 9,850 yachts were registered by the end of 2025.

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Story summary

Richard Liu, founder of JD.com, launched Sea Expandary to develop China's yacht industry and make yachts affordable for everyday consumers.
The project includes a strategic agreement with Shenzhen and Zhuhai to establish a yacht base, backed by 5 billion yuan for research, manufacturing, and sales services.
Liu targets yachts priced at 100,000 yuan (US$14,502) to reach ordinary consumers, as more than 9,850 yachts were registered by the end of 2025.