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Instagram Launches Google TV App to Compete with YouTube

2/25/2026

23 5 Full Breakdown

Summary

Story summary

Instagram launches a dedicated Google TV app for Reels, announced by Adam Mosseri, head of Instagram.
The app is currently available in the United States and lets users watch Reels on TV.
The move aims to compete with YouTube, which dominates TV viewing, by offering personalized content, automatic playback, and multi-account support.
Meta's strategy shows its commitment to entering TV streaming and challenging established platforms.

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Story summary

Instagram launches a dedicated Google TV app for Reels, announced by Adam Mosseri, head of Instagram.
The app is currently available in the United States and lets users watch Reels on TV.
The move aims to compete with YouTube, which dominates TV viewing, by offering personalized content, automatic playback, and multi-account support.
Meta's strategy shows its commitment to entering TV streaming and challenging established platforms.