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Americans Face 20% Surge in Digital Subscription Costs

2/25/2026

31 5 Full Breakdown

Summary

Story summary

A DepositAccounts analysis finds Americans pay nearly 20% more for digital subscriptions since 2020.
The study, which covered 15 popular services, included Hulu and Spotify.
One-third canceled at least one subscription in the past six months due to rising costs for many households.
Disney+ raised its ad-free plan to $18.99.

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Story summary

A DepositAccounts analysis finds Americans pay nearly 20% more for digital subscriptions since 2020.
The study, which covered 15 popular services, included Hulu and Spotify.
One-third canceled at least one subscription in the past six months due to rising costs for many households.
Disney+ raised its ad-free plan to $18.99.