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Shein's Founder Announces $10B Investment in Local Supply Chains

2/25/2026

Summary

Story summary

Xu Yangtian, founder of Shein, told a Guangzhou conference that the company emphasizes Chinese roots and announced a 10 billion yuan investment to bolster local supply chains.
He praised support from provincial communist officials and signaled alignment with China’s modernization policies as Shein pursues a Hong Kong IPO.
The move marks a shift from Shein’s Singaporean branding, while Guangdong hosts about 10,000 suppliers and nearly 600,000 employees.

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Story summary

Xu Yangtian, founder of Shein, told a Guangzhou conference that the company emphasizes Chinese roots and announced a 10 billion yuan investment to bolster local supply chains.
He praised support from provincial communist officials and signaled alignment with China’s modernization policies as Shein pursues a Hong Kong IPO.
The move marks a shift from Shein’s Singaporean branding, while Guangdong hosts about 10,000 suppliers and nearly 600,000 employees.