Story perspectives
Fanatics Revives Sports Cards with $500M Topps Acquisition
2/26/2026
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Story summary
- Fanatics completed a $500 million acquisition of Topps in 2022, fueling a resurgence in sports cards.
- CEO Michael Rubin engaged fans at Topps Hobby Rip Night, distributing high-value cards to children at various shops.
- Athletes such as Jets running back Breece Hall and Giants quarterback Jaxson Dart participated to amplify excitement.
- Shop owners report growth since Fanatics streamlined distribution.
