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Erewhon Opens in West Hollywood, Draws Huge Crowds

2/26/2026

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Story summary
  • On February 25, 2026, Erewhon opened a new store in West Hollywood on Santa Monica Boulevard, replacing Sprouts Farmers Market.
  • Hundreds of health-conscious shoppers lined up for exclusive merchandise and a $22 smoothie.
  • Erewhon offered premium swag bags to members who spent $200.
  • The ribbon-cutting ceremony marked the official opening.
  • Staff welcomed a steady stream of customers.