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Story summary
- The quarter-zip has surged in popularity, overtaking streetwear and athleisure as a fashion staple.
- Ralph Lauren has long favored the style, signaling a shift toward comfort and conservatism.
- Its versatility extends into womenswear, where it pairs well with shorts or skirts.
- The trend reflects a broader cultural move away from shock value toward cozy designs, attracting a diverse following including supermodels and pop stars.
