Story perspectives

WWE Surpasses UFC in Revenue, Projects Strong Growth Ahead

2/26/2026

Summary

Story summary

In 2025, World Wrestling Entertainment, Inc. (WWE) surpassed Ultimate Fighting Championship (UFC) in revenue, earning $1.709B to UFC's $1.502B.
WWE's 2025 revenue rose 22%, due to media rights with Netflix and ESPN.
UFC's 2025 revenue grew 7%, supported by partnerships and marketing.
TKO Group Holdings, Inc. reported 2025 revenue of $4.735B and Adjusted EBITDA of $1.585B, up 47%.
TKO projects 2026 revenue between $5.675B and $5.775B and a $1B share repurchase.

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Story summary

In 2025, World Wrestling Entertainment, Inc. (WWE) surpassed Ultimate Fighting Championship (UFC) in revenue, earning $1.709B to UFC's $1.502B.
WWE's 2025 revenue rose 22%, due to media rights with Netflix and ESPN.
UFC's 2025 revenue grew 7%, supported by partnerships and marketing.
TKO Group Holdings, Inc. reported 2025 revenue of $4.735B and Adjusted EBITDA of $1.585B, up 47%.
TKO projects 2026 revenue between $5.675B and $5.775B and a $1B share repurchase.