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Story summary
- The Metropolitan Transportation Authority (MTA) will launch a June pilot of 30-second audio advertisements in select New York City subway and commuter rail stations.
- Ads will play every 10 minutes, raising concerns about noise pollution and whether the revenue justifies the passenger impact.
- MTA Chair Janno Lieber says rider feedback will influence the program, despite his apparent unawareness of the initiative at a recent board meeting.
