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Shein Faces Local Backlash Ahead of 2026 Store Openings

2/26/2026

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Story summary
  • Shein will open stores in five provincial French cities on February 25, 2026.
  • The openings follow backlash over labor practices and product safety at the Paris store.
  • Limoges, Angers, Dijon, Grenoble, and Reims form a partnership with Société des grands magasins (SGM).
  • Local mayors oppose the rollout, despite Galeries Lafayette terminating its contract with SGM.
  • The European Union has launched an investigation into Shein for potential safety violations.