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Story summary
- Jon Phillips, owner of Inspiration Vineyards in Sonoma County, says the wine industry is declining as Baby Boomers age.
- Phillips argues that fewer Baby Boomers, not reduced consumption, are driving the downturn.
- He notes Gen X has not filled the gap, as they show less interest in wine.
- Tariffs, wildfires, and California winery closures accompany a 2025 drop in U.S. wine revenue.
