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Dujjonkus Decline: Once-Popular Cookies Now Collecting Dust

2/26/2026

45 6 Full Breakdown

Summary

Story summary

The popularity of dujjonkus in South Korea has sharply declined, with once-sold-out cookies now languishing in display cases.
Seong Jeongmin, the creator, says interest dropped after lifting a purchase limit.
Dujjonkus gained fame in 2024, partly from celebrity endorsements, and reached international markets in New York and Sydney.
Now, consumer interest has waned as the market becomes saturated.

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Story summary

The popularity of dujjonkus in South Korea has sharply declined, with once-sold-out cookies now languishing in display cases.
Seong Jeongmin, the creator, says interest dropped after lifting a purchase limit.
Dujjonkus gained fame in 2024, partly from celebrity endorsements, and reached international markets in New York and Sydney.
Now, consumer interest has waned as the market becomes saturated.