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Story summary
- WPP will consolidate its Ogilvy, VML, and AKQA agencies under WPP Creative to form a single company, according to Cindy Rose, CEO of WPP.
- The restructuring aims to cut costs, streamline operations, and leverage artificial intelligence.
- WPP reported a 10.4% revenue drop in 2025 and forecast further declines in early 2026.
- Rose says the move will stabilize the business and improve shareholder returns, with organic growth targeted by 2027.
