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The Push for a Unified European Market: The One Market Act

2/26/2026, 8:47:22 PM

The Core Narrative: Completing the Single Market

The European Union (EU) is facing a critical juncture in its economic strategy, with calls to complete the single market through a proposed initiative known as the One Market Act. This effort aims to address the fragmentation of national markets within the EU, which has been identified as a significant barrier to economic growth and competitiveness.

Background & Context: The Need for a Unified Market

Enrico Letta, former Prime Minister of Italy and current president of the Institut Jacques Delors, emphasizes that Europe must act decisively to enhance its single market, which has historically been its strongest asset. The current situation, characterized by 27 separate national markets, leads to inefficiencies such as higher costs and slower innovation. Letta argues that the completion of the single market is not merely a technical necessity but a strategic imperative for Europe’s sovereignty and economic resilience.

Key Components of the One Market Act

The One Market Act is envisioned as a focused initiative that would prioritize three key sectors:

1. Financial Services: Establishing a savings and investments union to channel private capital into European companies.

2. Energy: Completing the energy union to enhance interconnections and reduce vulnerabilities.

3. Connectivity: Strengthening digital and physical infrastructure to support a cohesive market.

Additionally, the initiative advocates for the "Fifth Freedom," which promotes the free flow of knowledge, data, research, and skills across member states.

The "Buy European" Initiative: A Controversial Shift

In parallel, the EU is considering a "Buy European" approach to public procurement, aimed at prioritizing EU-made goods in strategic sectors such as clean technology and advanced manufacturing. This initiative is part of a broader industrial policy to enhance resilience and competitiveness. While supporters argue it could bolster jobs and supply chains, critics warn it may lead to increased costs and potential trade disputes, undermining the principles of the single market.

Criticism & Opposition: Concerns Over Fragmentation

Critics of the "Buy European" policy highlight the risks of narrowing supplier pools and raising prices for public services. There are also concerns about how to define "European-made" in complex supply chains and the administrative burden this could impose on smaller companies. Additionally, the EU's commitment to international trade agreements raises questions about the legality of such protectionist measures.

Official Statements & Responses

EU officials are preparing to present the "One Europe, One Market" action plan at the upcoming March 2026 summit, with the "Buy European" initiative at its core. They assert that the actions required to complete the single market are feasible under the current legal framework, emphasizing the need for swift execution and political commitment.

What's Next: Upcoming Challenges

As the EU moves forward with these initiatives, three key flashpoints are anticipated: the legal definitions of "European-made," member-state divisions over the extent of protectionism, and reactions from major trading partners. The success of these policies will depend on transparent definitions and safeguards that maintain competitive public procurement.

In conclusion, the push for a unified European market through the One Market Act and the "Buy European" initiative represents a significant shift in EU economic policy, with the potential to reshape the landscape of European industry and trade.