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Vermouth Soars in Popularity: 26% Search Increase

2/26/2026

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Story summary
  • Vermouth is gaining recognition as a key cocktail ingredient after Waitrose's 2026 Food & Drink report shows a 26% rise in searches.
  • The drink is made by aromatizing wine with botanicals such as wormwood, gentian, and citrus peel, giving an ABV of 15% to 18%.
  • Notable vermouths include Martinez Lacuesta Vermut Blanco and Cinzano Vermouth Rosso.
  • Brands Cocchi and Matthiasson emphasize diverse grape varietals and botanicals.