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Chinese Youth Spend Big on Influencer Wish Candles

2/26/2026

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Story summary
  • In China, young people are spending large sums on wish candles sold by influencers to revive past romances.
  • Li Zhuofan, an influencer who gained fame on the Russian show The Battle of Psychics, has over 600,000 followers and sells handmade candles infused with essential oils and decorated with crystals and flowers.
  • Prices for these candles start at 2,888 yuan (US$420) and can reach 7,888 yuan for a "triple luck" version.