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Kennedy's MAHA Initiative Sparks Vegan Advocacy Backlash

2/26/2026

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Story summary
  • Robert F. Kennedy Jr., Secretary of Health and Human Services, was sworn in and promotes the Make America Healthy Again (MAHA) initiative.
  • Vegan advocates say the dietary guidelines emphasize red meat and dairy over plant-based options.
  • Critics say Kennedy's coalition contradicts itself by promoting unprocessed foods while encouraging saturated fat.
  • Plant-based meat sales decline and dairy consumption rises, leaving the vegan community about 1% of Americans feeling marginalized.