Back to today’s briefing

Story perspectives

Red Bull CEO Backs Klopp Amid Departure Rumors

2/26/2026

43 7 Full Breakdown

Summary

Story summary

Jürgen Klopp began in January 2025 as Red Bull's Head of Global Soccer, overseeing RB Leipzig and RB Salzburg.
Austrian reports suggested he might leave for lack of progress, a claim that Red Bull CEO Oliver Mintzlaff called "complete nonsense."
Mintzlaff said he is satisfied with Klopp's work, maintains ongoing communication with coaches, and fully supports Klopp in his current role.

History

Historical Context

Red Bull's soccer strategy began in 2007 with the founding of RB Leipzig and RB Salzburg, aiming to cultivate talent and enhance its brand. RB Leipzig achieved Bundesliga promotion in 2016 and reached the UEFA Champions League semi-finals in 2020. Jürgen Klopp's recent appointment as Head of Global Soccer underscores Red Bull's growing influence in shaping competitive dynamics within the sport.

1 of 2

Story summary

Jürgen Klopp began in January 2025 as Red Bull's Head of Global Soccer, overseeing RB Leipzig and RB Salzburg.
Austrian reports suggested he might leave for lack of progress, a claim that Red Bull CEO Oliver Mintzlaff called "complete nonsense."
Mintzlaff said he is satisfied with Klopp's work, maintains ongoing communication with coaches, and fully supports Klopp in his current role.

1 / 2