Full Breakdown
2026 Entertainment Marketing Summit: Key Speakers and Themes Announced
2/27/2026, 3:09:57 AM
Overview of the Summit
The 2026 Entertainment Marketing Summit, presented by Deloitte, is set to take place on April 22 in Los Angeles. The event will feature prominent figures in the entertainment marketing industry, including Tina Knowles, the co-chair and CEO of Warner Bros Motion Picture Group Pam Abdy, and Emmy-winning design expert Bobby Berk. The summit aims to explore innovative strategies in entertainment marketing, focusing on the evolving landscape shaped by technology and audience engagement.
Key Speakers and Their Contributions
Tina Knowles, a multifaceted businesswoman known for her work with Parkwood Entertainment and her best-selling memoir “Matriarch,” will discuss her influential contributions to the industry. Pam Abdy will highlight Warner Bros.' achievements, including a record $4 billion global box office in 2025 and significant Oscar nominations for films like “Sinners” and “One Battle After Another.”
Other notable speakers include Dwight Caines, President of Domestic Marketing at Universal Pictures; Josh Goldstine, Global President of Marketing and Distribution at Paramount Pictures; and Shauna Spenley, Global Chief Marketing Officer at Warner Bros. Streaming. They will participate in a keynote roundtable focused on developing compelling marketing campaigns for new films and TV series.
Themes and Discussions
The summit will cover a variety of topics relevant to the current entertainment marketing landscape. Key discussions will include:
- Building the Brand-Verse: Strategies for expanding beloved franchises across various media, including sequels, podcasts, and merchandise.
- The Main Event: Insights into experiential and live marketing strategies that effectively engage audiences in a crowded media environment.
- New Leaders of Creator Marketing: Perspectives on the creator economy and its impact on marketing strategies.
- In the Director’s Chair: Exploration of brand storytelling and how media platforms can enhance brand visibility across diverse demographics.
- Breakthrough Brands: An examination of how companies are leveraging AI to innovate their marketing approaches.
Official Statements & Responses
Danny Ledger, US Telecom, Media & Entertainment Leader at Deloitte Consulting LLP, emphasized the summit's role in shaping the future of entertainment marketing. He stated, “Variety’s Entertainment Marketing Summit brings together the leaders shaping the future of entertainment marketing... From experiential and live engagement to AI-driven innovation, this year’s agenda highlights the strategies redefining how brands connect with audiences.”
Additional Speakers and Future Announcements
The summit will also feature speakers from various sectors, including Josh Silverman, President of Consumer Products and Experiences at Paramount; Amy Durini, Chief Marketing & Strategy Officer at Taco Bell International; and Sean Booker, Head of Media and Entertainment at Vizio. More speakers and sessions will be announced as the event date approaches.
Conclusion
The 2026 Entertainment Marketing Summit promises to be a pivotal event for industry leaders, focusing on innovative marketing strategies and the integration of technology in storytelling. With a diverse lineup of speakers and a comprehensive agenda, the summit aims to address the challenges and opportunities in the rapidly evolving entertainment landscape.
