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Europe Risks Highest Tobacco Use Rates by 2030

2/27/2026

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Story summary
  • The World Health Organization warns the European region may have the highest tobacco use rates by 2030, especially among women and youth.
  • The region leads per capita tobacco consumption and faces barriers to reduction targets, contributing to 1.1 million tobacco-related deaths.
  • Four million children aged 13-15 use tobacco products.
  • Hans Henri Kluge, World Health Organization Director for Europe, notes the tobacco industry targets youth through flavored products and social media.