Story perspectives

LA Metro's Campaigns Spark Debate on Commuter Courtesy

2/27/2026

Summary

Story summary

Los Angeles County Metropolitan Transportation Authority (LA Metro) launched the 2017 Metro Manners campaign featuring Super Kind against Rude Dude.
The campaign drew mixed reactions, with some riders finding it humorous and others saying it missed the target audience.
Los Angeles Department of Transportation (LADOT) introduced ads with poop emojis to address similar issues, and both campaigns aim to promote courtesy while drawing criticism for lacking enforcement.

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Story summary

Los Angeles County Metropolitan Transportation Authority (LA Metro) launched the 2017 Metro Manners campaign featuring Super Kind against Rude Dude.
The campaign drew mixed reactions, with some riders finding it humorous and others saying it missed the target audience.
Los Angeles Department of Transportation (LADOT) introduced ads with poop emojis to address similar issues, and both campaigns aim to promote courtesy while drawing criticism for lacking enforcement.