Story perspectives

Greenlam Industries Expands Global Reach, Boosts Exports

2/27/2026

Summary

Story summary

Greenlam Industries is expanding globally under India's Make in India initiative.
All manufacturing remains in India, with exports to 120 countries, accounting for 40% of revenue.
Europe, particularly the United Kingdom, is a key market for Greenlam.
The brand structure has been consolidated under Greenlam and Mikasa to improve recall.
Greenlam will focus digital campaigns for Mikasa and maintain traditional media for Greenlam Laminates, with collaborations from architects and designers.

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Story summary

Greenlam Industries is expanding globally under India's Make in India initiative.
All manufacturing remains in India, with exports to 120 countries, accounting for 40% of revenue.
Europe, particularly the United Kingdom, is a key market for Greenlam.
The brand structure has been consolidated under Greenlam and Mikasa to improve recall.
Greenlam will focus digital campaigns for Mikasa and maintain traditional media for Greenlam Laminates, with collaborations from architects and designers.