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Pokémon Celebrates 30 Years Amid Card Theft Surge

2/28/2026

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Pokémon Celebrates Anniversary

Pokémon marks its 30th anniversary as a global phenomenon with a dedicated fanbase.
Benson Lu of Los Angeles has played Pokémon Go daily for a decade.
His card collection is valued at over $70,000.
The rise in Pokémon card popularity has triggered thefts in Southern California, with stores losing hundreds of thousands of dollars.
Adam Corn, a collector, says Pokémon cards remain valuable investments despite the risks.

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Pokémon Partners with LEGO

Pokémon Day on February 27 marks the franchise's 30th anniversary and introduces a first-time collaboration with LEGO.
Pokémon and LEGO release three exclusive sets featuring Eevee, Venusaur, Charizard, Blastoise, and Pikachu.
The collaboration aims to engage fans and heighten nostalgia around the brand.
The partnership underscores Pokémon's continued popularity among longtime enthusiasts and newer generations.

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Pokémon Celebrates Anniversary

Pokémon marks its 30th anniversary as a global phenomenon with a dedicated fanbase.
Benson Lu of Los Angeles has played Pokémon Go daily for a decade.
His card collection is valued at over $70,000.
The rise in Pokémon card popularity has triggered thefts in Southern California, with stores losing hundreds of thousands of dollars.
Adam Corn, a collector, says Pokémon cards remain valuable investments despite the risks.

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