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Gen Z Shifts to Trade Jobs Amid Rising Tuition

2/27/2026

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Story summary
  • Gen Z pursues blue-collar jobs amid rising tuition costs.
  • Rolex operates a tuition-free Watchmaking Training Center in Dallas with a 4.82% acceptance rate.
  • Whole Foods upskills employees to artisan roles, improving job security amid AI displacement.
  • A 2025 report finds 62% of white-collar workers would switch to trade jobs.
  • Meanwhile, 78% of Americans report growing interest in trade careers among young adults.