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Emma Raducanu Joins UNIQLO as Global Brand Ambassador

2/27/2026

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Summary

Story summary

Emma Raducanu, a British tennis player, has been named UNIQLO's newest global brand ambassador, marking a shift from Nike.
She will debut at the Indian Wells Open in March to promote LifeWear and design her on-court apparel.
Clare Waight-Keller, UNIQLO's creative director, will collaborate with Emma Raducanu.
UNIQLO emphasizes social impact, and Raducanu will participate in initiatives for young tennis players.

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Story summary

Emma Raducanu, a British tennis player, has been named UNIQLO's newest global brand ambassador, marking a shift from Nike.
She will debut at the Indian Wells Open in March to promote LifeWear and design her on-court apparel.
Clare Waight-Keller, UNIQLO's creative director, will collaborate with Emma Raducanu.
UNIQLO emphasizes social impact, and Raducanu will participate in initiatives for young tennis players.