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Target to Eliminate Synthetic Colors from Cereals by 2026

2/27/2026

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Summary

Story summary

Target will stop selling cereals with certified synthetic colors by the end of May 2026.
Cara Sylvester, Target executive vice president, said the new cereal assortment will help families make better choices.
Target has been phasing out synthetic colors for years, with 85% of cereal sales already meeting the standard.
General Mills and Walmart are also moving to eliminate synthetic dyes.

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Story summary

Target will stop selling cereals with certified synthetic colors by the end of May 2026.
Cara Sylvester, Target executive vice president, said the new cereal assortment will help families make better choices.
Target has been phasing out synthetic colors for years, with 85% of cereal sales already meeting the standard.
General Mills and Walmart are also moving to eliminate synthetic dyes.