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Story summary
- Puma SE reported better-than-expected fourth-quarter results for 2025 on February 27, 2026, and its shares rose 9.8%.
- Analysts cautioned that the optimism could be premature because of Puma SE's ongoing revamp strategy.
- By early afternoon on February 27, 2026, Puma SE's shares traded at 23.52 euros, down 5.3% on the day after an intraday drop of as much as 7.8%.
