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Mattel's American Girl Dolls Redesign Sparks Backlash

2/27/2026

Summary

Story summary

Mattel unveiled a 'Modern Era' line for American Girl's 40th anniversary, featuring redesigned dolls Kirsten Larson and Addy Walker, characters from American Girl, with contemporary fashion such as space buns and jeans.
The dolls' size changed from 18 inches to 14.5 inches, triggering backlash on social media.
Critics question the need for changes to nostalgic figures.
Mattel says the redesign aims to appeal to younger consumers who prefer modern aesthetics.

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Story summary

Mattel unveiled a 'Modern Era' line for American Girl's 40th anniversary, featuring redesigned dolls Kirsten Larson and Addy Walker, characters from American Girl, with contemporary fashion such as space buns and jeans.
The dolls' size changed from 18 inches to 14.5 inches, triggering backlash on social media.
Critics question the need for changes to nostalgic figures.
Mattel says the redesign aims to appeal to younger consumers who prefer modern aesthetics.