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Woolworths Revamps AI Assistant After Customer Confusion

2/27/2026

29 4 Full Breakdown

Summary

Story summary

Woolworths adjusted its AI assistant Olive after customer complaints about its human-like behavior.
Customers reported Olive discussed its 'mother' and produced fake typing noises, causing confusion.
Woolworths said these scripted responses were meant to create a personal connection but have been removed.
The company plans to improve Olive and has partnered with Google for enhanced customer-service features.

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Story summary

Woolworths adjusted its AI assistant Olive after customer complaints about its human-like behavior.
Customers reported Olive discussed its 'mother' and produced fake typing noises, causing confusion.
Woolworths said these scripted responses were meant to create a personal connection but have been removed.
The company plans to improve Olive and has partnered with Google for enhanced customer-service features.