Story perspectives

MLB and TikTok Expand Partnership to Boost Global Reach

2/27/2026

Summary

Story summary

Major League Baseball (MLB) and TikTok are expanding their multi-year partnership to boost MLB's global appeal.
TikTok creators will gain access to MLB's content library, using current highlights and archival footage.
The collaboration targets international markets such as Japan, South Korea, and Latin America where baseball is growing.
TikTok reports a 60% rise in posts with #MLB and a spike in viewership during the 2025 World Series, signaling momentum.

1 of 1

Story summary

Major League Baseball (MLB) and TikTok are expanding their multi-year partnership to boost MLB's global appeal.
TikTok creators will gain access to MLB's content library, using current highlights and archival footage.
The collaboration targets international markets such as Japan, South Korea, and Latin America where baseball is growing.
TikTok reports a 60% rise in posts with #MLB and a spike in viewership during the 2025 World Series, signaling momentum.