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2026 Cheltenham Festival Ticket Sales Surge Amid Changes

2/28/2026

Summary

Story summary

Ticket sales for the 2026 Cheltenham festival, starting March 10, 2026, are surpassing last year's figures.
Guy Lavender, Cheltenham Festival's Chief Executive, expressed optimism about sales.
Changes include reintroducing Ladies' Day and partnering with local accommodations to ease costs.
Lavender noted a positive shift in accommodation partnerships, though some prices remain high.
The festival's success will be assessed as it approaches, with races leading up to the event.

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Story summary

Ticket sales for the 2026 Cheltenham festival, starting March 10, 2026, are surpassing last year's figures.
Guy Lavender, Cheltenham Festival's Chief Executive, expressed optimism about sales.
Changes include reintroducing Ladies' Day and partnering with local accommodations to ease costs.
Lavender noted a positive shift in accommodation partnerships, though some prices remain high.
The festival's success will be assessed as it approaches, with races leading up to the event.