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Story summary
- Bank of America data shows a shift in U.S. alcohol consumption in 2025: bars spend up 4% while liquor-store sales fall 5%.
- The trend is attributed to Gen Z preferring healthier social activities over drinking.
- Bourbon industry faces challenges as Jim Beam halts production at its Kentucky distillery.
- Updated dietary guidelines recommending less alcohol intensified debate over its social role, drawing backlash from sober advocates and health experts.
