Story perspectives

European Cider Industry Pushes for Transparency Amid Confusion

2/28/2026

Summary

Story summary

Cider production in Europe faces challenges due to a lack of clear definitions, leaving farmers and consumers in a difficult position.
Large producers rely on minimal apple juice, glucose syrup, and concentrates, which confuses consumers.
Daniel Emerson and Tom Oliver emphasize transparency to show the value of fresh-juice cider.
The European Cider and Fruit Wine Association is discussing a two-tier system to distinguish 100% juice ciders from industrial products.

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Story summary

Cider production in Europe faces challenges due to a lack of clear definitions, leaving farmers and consumers in a difficult position.
Large producers rely on minimal apple juice, glucose syrup, and concentrates, which confuses consumers.
Daniel Emerson and Tom Oliver emphasize transparency to show the value of fresh-juice cider.
The European Cider and Fruit Wine Association is discussing a two-tier system to distinguish 100% juice ciders from industrial products.