Back to today’s briefing

Story perspectives

Hong Kong Invests HK$1.66B to Boost Tourism Growth

2/28/2026

34 3 Full Breakdown

Summary

Story summary

The Hong Kong government will allocate HK$1.66 billion to the Hong Kong Tourism Board (HKTB) for 2026-27.
The funding aims to attract high-spending visitors through new light festivals and extended events.
Marketing will target Mainland cities beyond Guangdong and markets in ASEAN and the Middle East.
The HKTB will promote more international conferences and exhibitions.
Last year saw a 12% increase in visitor arrivals and a 26% rise in ship calls.

History

Historical Context

Since its handover to China in 1997, Hong Kong has navigated significant changes in governance and tourism. The Hong Kong Tourism Board reported a 12% increase in visitor arrivals in 2022, highlighting the sector's recovery after a 40% decline due to political unrest and the pandemic. The current HK$1.66 billion investment aims to attract high-spending tourists from Mainland cities and ASEAN markets.

1 of 2

Story summary

The Hong Kong government will allocate HK$1.66 billion to the Hong Kong Tourism Board (HKTB) for 2026-27.
The funding aims to attract high-spending visitors through new light festivals and extended events.
Marketing will target Mainland cities beyond Guangdong and markets in ASEAN and the Middle East.
The HKTB will promote more international conferences and exhibitions.
Last year saw a 12% increase in visitor arrivals and a 26% rise in ship calls.

1 / 2