Full Breakdown
Columbus Explores National Women’s Soccer League Expansion Franchise
2/28/2026, 3:24:04 AM
Potential Expansion in Columbus
The Haslam Sports Group, which owns the Columbus Crew and the Cleveland Browns, is in discussions with the National Women’s Soccer League (NWSL) regarding the establishment of an expansion franchise in Columbus, Ohio. This potential team would be the NWSL's 18th franchise, expected to debut in 2028. The Haslams, along with partners from Nationwide and other local stakeholders, have expressed enthusiasm about the opportunity, highlighting the growth of women's sports and the appeal of a franchise for local soccer fans.
Ownership and Venue Details
The Haslam Sports Group, founded in 2020 by Dee and Jimmy Haslam, along with Whitney and JW Johnson, has confirmed that exploratory conversations with the NWSL have taken place. A spokesperson for the group stated, “Haslam Sports Group consistently evaluates various investment opportunities across the sports and entertainment industry.” The prospective franchise would play its home games at ScottsMiracle-Gro Field, which is also the venue for the Crew. The NWSL is set to host its first event in Columbus, the Challenge Cup, on June 26, featuring a match between the Kansas City Current and Gotham FC.
Broader Context of NWSL Expansion
Currently, the NWSL comprises 17 teams, with the most recent expansion team announced in Atlanta. The league is actively considering multiple cities for future expansion, and Columbus is among those being evaluated. An NWSL spokesperson noted, “While we don't comment on specific markets or pending bids, we continue to engage in a deliberate, rolling expansion process with a number of world-class potential ownership groups.”
Criticism & Opposition
While the discussions are in the exploratory phase, some critics may question the viability of a new franchise in Columbus, especially considering the competitive landscape of professional sports in the region. Concerns about market saturation and the financial sustainability of another sports team could arise as the Haslam Sports Group continues its evaluation.
Official Statements & Responses
The Haslam Sports Group has reiterated its commitment to assessing the best direction for all parties involved in the potential expansion. The group stated, “With the growth of women’s sports and the NWSL, the prospect of an expansion franchise for the City of Columbus, Franklin County and passionate soccer fans across Ohio is incredibly appealing.”
What's Next
As discussions progress, the Haslam Sports Group will likely continue to engage with the NWSL and local stakeholders to evaluate the feasibility of the expansion. The outcome of these conversations will determine whether Columbus will secure the rights to the league's next franchise, shaping the future of women's soccer in the region.
