Story perspectives

F1 Transforms into Celebrity Spectacle Amid Netflix Influence

2/28/2026

Summary

Story summary

Susie Wolff, former racing driver and head of F1 Academy, says Formula 1 is evolving into a celebrity spectacle as the paddock becomes a catwalk for celebrities and drivers' partners.
This shift is partly driven by the Netflix series Drive to Survive, which attracts a younger audience.
Historically, celebrities have attended F1, including Nicole Scherzinger and Geri Horner.
The sport's blend of engineering and luxury continues to captivate fans globally.

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Story summary

Susie Wolff, former racing driver and head of F1 Academy, says Formula 1 is evolving into a celebrity spectacle as the paddock becomes a catwalk for celebrities and drivers' partners.
This shift is partly driven by the Netflix series Drive to Survive, which attracts a younger audience.
Historically, celebrities have attended F1, including Nicole Scherzinger and Geri Horner.
The sport's blend of engineering and luxury continues to captivate fans globally.