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Story summary
- Whitelocks pub in Leeds offered pints of Double Diamond at 25p, a promotion the local council called irresponsible and a violation of minimum alcohol pricing.
- Publican Edward Mason sought legal advice and engaged with the local authority following the council’s decision.
- By Friday, the pub changed its strategy and began giving away the first pint for free.
- The four-day promotion started on Thursday and featured a retro 1970s pricing scheme.
